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Navigating the Perfect Storm: How Rising Storage Costs Are Reshaping Data Centre Strategies

Navigating the Perfect Storm: How Rising Storage Costs Are Reshaping Data Centre Strategies

The simultaneous rise of AI and hyperscale data centre build-out has triggered a massive demand for artificial intelligence, cloud computing, and hyperscale data centres. Manufacturers are cutting back production as a result of oversupply and falling prices for memory. Both HDDs and SSDs are under pressure, with lead times lengthening and pricing rising.

High-density data centres require not just large storage arrays, but high-speed interconnects (e.g., 400G, 800G) to move data between compute, memory and storage. Getting more throughput, lower latency and higher density interconnects helps handle larger storage volumes and more demanding applications such as AI, ML and big data.

While this appears to be a storage-specific challenge, the effects are being felt throughout the entire data centre ecosystem, including network infrastructure.
At ATGBICS, we see this shift as a pivotal moment: an opportunity for organisations to rethink how they optimise existing infrastructure and strengthen supply resilience.

The rise of AI, machine learning and data-intensive workloads demand unprecedented network performance, often ahead of the mainstream market curve.
ATGBICS’ prototype design and build service empowers customers to explore, test and deploy custom interconnect solutions optimised for their evolving architecture.

We collaborate with engineers and procurement teams to:

  • Develop bespoke transceivers or cable prototypes that meet specific data-centre requirements.
  • Test new form factors and performance parameters before full-scale deployment.
  • Integrate seamlessly with unique storage and compute infrastructures.
  • Guarantee a controlled BOM project rollout
  • Simplified supply chain control with a single trusted partner.
  • Provide a cost-efficient solution through 3rd-party compatibility and high-performance standards up to 800G data rates.

By partnering with ATGBICS, organisations can take proactive steps to reduce supply risk and increase long-term operational agility.

Turn your supply disruption into a strategic advantage. Contact us with your current requirement.